Claire Wood, business manager of the Global Performance Running Footwear division at New Balance, finds beauty in the running shoe. “It’s universal, and you can talk about its design with anyone,” she said. “And, everyone deserves to feel fast.”
Claire was one of the presenters at our Third Annual Design Share, an event hosted by Shepley Bulfinch that invites experts from disciplines outside of the AEC industry to discuss their design processes and practices. Her commentary on design thinking—that it permeates barriers by placing a shared experience at its center—was a common theme of the day among our visiting experts. “At New Balance, design is thoughtful, where science is just as important as art,” Claire told attendees. “Not only does the design need to be driven by hard data, but it also needs to be something that comes to life and is desired.”