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Design notes: the 2011 Fellowship Poster

Friday, 28 January 2011

How do you match the resounding success of our 2010 Fellowship Poster, designed by Experimental Jetset? By inviting Michael Bierut of Pentagram to design the 2011 poster.

I’d like to share some insights about the design process, strategy, and design thinking behind the poster itself. Our design brief to Michael was essentially to match the quality of the candidates we’re seeking as this year’s Fellow: someone who combines a high-level and perhaps rare combination of extraordinary design talent, creativity, passion, intuition, appetite and ...[more]