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Just wanted to say ‘Hi’ – a look behind the i-lab logo

Tuesday, 14 February 2012

 

Harvard Innovation Lab logo

I recently picked up on something while reading Steven Levy’s interview with Amazon CEO Jeff Bezos in Wired magazine. In response to a question about how to make Blue Origin (his space travel venture) succeed, Bezos said simply: “Maintain a firm grasp of the obvious at all times.”

Capturing the essence of a brand, a story, or an organization is the ultimate communications design challenge. It’s the proverbial truffle of successful identities: uncovering it usually takes some digging, but the rewards are worth it.

Giving the Harvard i-lab a graphic identity had to ...[more]

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