Friday, 12 June 2009
Shepley Bulfinch creative director Dan Vlahos’ design of the firm’s 2009 Summer Design Fellowship poster took top honors last night in the annual AIGA B(oNE) Awards ceremony for the best graphic design in New England.
The poster was one of the category winners in the Best of New England (BoNE) awards, which was sponsored by the New England chapter of AIGA, the professional association for design and held at the Bakalar Gallery at the Massachusetts College of Art and Design (MassArt).
Dan, who joined Shepley Bulfinch in 2005, leads graphics and branding for the firm. He is a graduate of MassArt, where he is an adjunct faculty member and serves on the ...[more]
Tuesday, 13 November 2012
Print magazine has selected the graphic design of the Harvard Innovation Lab as a winner in the 2012 Regional Design Annual, which has just been published. The design was the work of Shepley graphic designers Dan Vlahos and Erin Deeley.
The ‘Hi’ design establishes a distinctive identity and conveys a sense of welcome for the i-lab on Harvard’s Allston, Massachusetts, campus. In telling the story of the impact of the design, Shepley Bulfinch senior creative Dan Vlahos said, “Months after the building opened I got an email ...[more]
Tuesday, 14 February 2012
I recently picked up on something while reading Steven Levy’s interview with Amazon CEO Jeff Bezos in Wired magazine. In response to a question about how to make Blue Origin (his space travel venture) succeed, Bezos said simply: “Maintain a firm grasp of the obvious at all times.”
Capturing the essence of a brand, a story, or an organization is the ultimate communications design challenge. It’s the proverbial truffle of successful identities: uncovering it usually takes some digging, but the rewards are worth it.
Giving the Harvard i-lab a graphic identity had to ...[more]
Friday, 18 February 2011
As a long-standing tradition Shepley Bulfinch reaches out to our clients in an annual mailing. For years, this took the form of a signed card or letter, accompanied in recent years by a commemorative poster. What started as a holiday gesture has become an important statement that exemplifies our core values.
Like every project our annual mailer starts with a written strategy: a design brief. This year we drew on our annual internal staff survey for inspiration. Within a section of the survey on differentiation a few key words and ...[more]
Wednesday, 27 January 2010
Building on the award-winning tradition set by our 2009 poster, which received an AIGA Best of New England Design award, the poster for this year’s Summer Design Fellowship was designed by world-renowned graphic design firm Experimental Jetset out of Amsterdam. The poster, which is mailed out to accredited architecture schools across North America, is often posted in common areas within the architecture or design department. I’d like to share some insights about the design process, strategy, and design thinking behind the poster itself.
- Dan Vlahos
Saturday, 10 October 2009
As designers it’s often hard to for us to articulate the power of great design to new clients. It’s exciting when the impact of design is recognized and called out by users, as we saw in a recent assessment of Duke University’s Link, the Duke Teaching and Learning Center that opened in the lower level of Perkins Library in August 2008. Designed to encourage collaborative work and project-based learning, the Link answers a bigger question: how do we learn and how can our environments best support this? The Link is the culmination of our extensive planning and partnership with ...[more]
Wednesday, 20 February 2013
In a provocative blog post on beauty in architecture, 2012 Summer Design Fellow Amrita Raja commented upon the reluctance of many contemporary architects to discuss the role of beauty, relying instead on more purely rational justifications such as performance. It reminded me of the 2009 NY Times article about Douglas Bowman who very publicly left his position as Google’s top visual designer because, in his words, “at Google design lived or died by data.”
Amrita’s post also reminded me of the scene in the documentary film Helvetica, where Michael Place from UK-based design firm Build talks candidly about how, for him, design is primarily ...[more]
Tuesday, 20 March 2012
I want to share some notes on the 2012 Summer Design Fellowship poster and some thoughts on design communication. But before I do here’s just a brief introduction for those who are new to the program. Years ago the firm established a ten-week paid Design Fellowship for an exceptional architecture student to work with us over the summer. The application is open to all students who are, at date of submission, enrolled in an accredited professional degree program in the field of architecture.
At some point, to keep things fresh we ...[more]