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Bringing Students Back on Campus: Who Owns the Brand?

Tuesday, 9 May 2017

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Every university in the United States had both professional and independent apartment owners and managers scattered around their periphery for decades. Increasing enrollment was managed by the marketplace and universities focused on new buildings for academic, research, student life, recreation, and sports complexes. Frankly, it was easier to get a donor or a state legislature to approve an Interdisciplinary Science and Research Center than it was to fund a Residence Hall.

Despite this funding differential, student housing cannot be denied in its ability to effectively and positively impact student experience and success. It is the core of the branded ...[more]

Jennifer Wells named Vice President, Brand Strategy

Tuesday, 22 September 2015

Jennifer Donham WellsJennifer Donham Wells has been named to the newly created position of Vice President, Brand Strategy at Shepley Bulfinch.

“Shepley Bulfinch is a seasoned, ambitious design firm,” she said. “The consistency and high quality of our design work has never been more important, particularly for teams working across multiple offices.”

The national design firm has seen significant growth in recent years, opening its third office in Houston earlier this year and expanding its geographic reach to take on a wider range of projects and clients.

Jennifer comes to Shepley Bulfinch ...[more]

Just wanted to say ‘Hi’ – a look behind the i-lab logo

Tuesday, 14 February 2012

 

Harvard Innovation Lab logo

I recently picked up on something while reading Steven Levy’s interview with Amazon CEO Jeff Bezos in Wired magazine. In response to a question about how to make Blue Origin (his space travel venture) succeed, Bezos said simply: “Maintain a firm grasp of the obvious at all times.”

Capturing the essence of a brand, a story, or an organization is the ultimate communications design challenge. It’s the proverbial truffle of successful identities: uncovering it usually takes some digging, but the rewards are worth it.

Giving the Harvard i-lab a graphic identity had to ...[more]

Graphic design award for Harvard Innovation Lab

Tuesday, 13 November 2012

Print magazine has selected the graphic design of the Harvard Innovation Lab as a winner in the 2012 Regional Design Annual, which has just been published. The design was the work of Shepley graphic designers Dan Vlahos and Erin Deeley.

The ‘Hi’ design establishes a distinctive identity and conveys a sense of welcome for the i-lab on Harvard’s Allston, Massachusetts, campus. In telling the story of the impact of the design, Shepley Bulfinch senior creative Dan Vlahos said, “Months after the building opened I got an email ...[more]

Welcome Greenbuild/ABX 2017

Wednesday, 8 November 2017

ABX_Greenbuild_sign2The wait is over. Greenbuild and ArchitectureBoston Expo (ABX) 2017 are here – lucky for us, quite literally in our Boston office’s backyard. Combining events for the first time, we’re thrilled to join thousands of green building cohorts from across industries and around the globe to elevate design through shared principles and practices. Here are just of few of the conversations we’re looking forward to this week:

Immersive Visualization
As technology advances, Virtual Reality (VR) and Augmented Reality (AR) tools are increasingly valuable to design. We’re trading notes and demos with peers and partners to uncover how different firms are utilizing ...[more]

The future of facilities: Challenges and opportunities for the next decade

17 March 2016

ACHE 2016 Congress on Healthcare Leadership, Chicago, IL

Jennifer Aliber, AIA, FACHA. Principal, Shepley Bulfinch
Wendy M. Weitzner, FACHE, Vice President, Innova Group

Wabash College kicks off “re-imagination” of flagship residence hall

Thursday, 11 February 2016

A symbolic groundbreaking ceremony at Wabash College on January 30 marked the start of construction for Shepley Bulfinch’s re-design and renovation of Martindale Hall, the most prominent student residence on the Crawfordsville, Indiana, campus.

Speaking at the ceremony, Wabash President Gregory Hess celebrated the elevation of the quality of independent student housing for this small men’s college with the completion of a new six-unit residential life complex that added 136 new beds on the west part of the campus and the revitalization of 55-year old Martindale Hall.

Built in 1961, Martindale is the largest of Wabash’s residence halls. The redesign borrows several concepts from the new residential precinct, providing a variety of ...[more]

Yale-New Haven Hospital opens bariatric unit

Friday, 5 February 2016


Yale-New Haven Hospital has opened the newest specialized inpatient unit for bariatric surgery patients in southern New England, allowing the hospital’s Bariatric Center to deliver tailored care for patients undergoing life-changing surgery. The dedicated 15-bed unit designed by Shepley Bulfinch is located on the hospital’s Saint Raphael’s Campus and opened with a ribbon-cutting on January 5.

The bariatric unit is an added and important resource to Yale-New Haven’s team of bariatric surgeons. The new private inpatient rooms meet the vision of creating a patient-centered healing environment with specific focus on patient safety. Reinforced handrails in patient rooms, together with threshold-free showers and recessed dispensers for toilet paper and paper ...[more]