Welcome

A A  

 

Posts » brand strategy

Jennifer Wells named Vice President, Brand Strategy

Tuesday, 22 September 2015

Jennifer Donham WellsJennifer Donham Wells has been named to the newly created position of Vice President, Brand Strategy at Shepley Bulfinch.

“Shepley Bulfinch is a seasoned, ambitious design firm,” she said. “The consistency and high quality of our design work has never been more important, particularly for teams working across multiple offices.”

The national design firm has seen significant growth in recent years, opening its third office in Houston earlier this year and expanding its geographic reach to take on a wider range of projects and clients.

Jennifer comes to Shepley Bulfinch ...[more]

Bringing Students Back on Campus: Who Owns the Brand?

Tuesday, 9 May 2017

AAEAAQAAAAAAAAz_AAAAJDIzYzI2MmM2LWM4NzctNDk4Ny04NmE2LTRmNGFmZjc0Yjk1Ng

Every university in the United States had both professional and independent apartment owners and managers scattered around their periphery for decades. Increasing enrollment was managed by the marketplace and universities focused on new buildings for academic, research, student life, recreation, and sports complexes. Frankly, it was easier to get a donor or a state legislature to approve an Interdisciplinary Science and Research Center than it was to fund a Residence Hall.

Despite this funding differential, student housing cannot be denied in its ability to effectively and positively impact student experience and success. It is the core of the branded ...[more]

Just wanted to say ‘Hi’ – a look behind the i-lab logo

Tuesday, 14 February 2012

 

Harvard Innovation Lab logo

I recently picked up on something while reading Steven Levy’s interview with Amazon CEO Jeff Bezos in Wired magazine. In response to a question about how to make Blue Origin (his space travel venture) succeed, Bezos said simply: “Maintain a firm grasp of the obvious at all times.”

Capturing the essence of a brand, a story, or an organization is the ultimate communications design challenge. It’s the proverbial truffle of successful identities: uncovering it usually takes some digging, but the rewards are worth it.

Giving the Harvard i-lab a graphic identity had to ...[more]

Space utilization as a sustainable strategy

Thursday, 28 July 2011

Sometimes the most sustainable strategies in higher education are hidden in plain view. That’s Annie Newman’s point in her article “Do more, build less,” which appears as an online exclusive in the July 2011 issue of University Business magazine.

In the article, Annie discusses the ways that institutions can reduce capital costs and environmental impact through wise space use, and the strategies for managing existing space efficiently.

As the leader of Shepley Bulfinch’s planning practice, Annie has conducted space utilization studies for campus across the US and has presented and blogged on the ...[more]

Welcome Greenbuild/ABX 2017

Wednesday, 8 November 2017

ABX_Greenbuild_sign2The wait is over. Greenbuild and ArchitectureBoston Expo (ABX) 2017 are here – lucky for us, quite literally in our Boston office’s backyard. Combining events for the first time, we’re thrilled to join thousands of green building cohorts from across industries and around the globe to elevate design through shared principles and practices. Here are just of few of the conversations we’re looking forward to this week:

Immersive Visualization
As technology advances, Virtual Reality (VR) and Augmented Reality (AR) tools are increasingly valuable to design. We’re trading notes and demos with peers and partners to uncover how different firms are utilizing ...[more]

Graphic design award for Harvard Innovation Lab

Tuesday, 13 November 2012

Print magazine has selected the graphic design of the Harvard Innovation Lab as a winner in the 2012 Regional Design Annual, which has just been published. The design was the work of Shepley graphic designers Dan Vlahos and Erin Deeley.

The ‘Hi’ design establishes a distinctive identity and conveys a sense of welcome for the i-lab on Harvard’s Allston, Massachusetts, campus. In telling the story of the impact of the design, Shepley Bulfinch senior creative Dan Vlahos said, “Months after the building opened I got an email ...[more]

Shepley Bulfinch "notable" in global rebrand competition

Friday, 18 July 2008

What’s old IS new again: that was the message when Shepley Bulfinch – one of the oldest architecture firms in the US – was cited as “Notable” in the 2008 Rebrand 100 Global Awards. ReBrand 100® recognizes the world’s most effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals.

Shepley undertook its rebrand as part of a strategy to ensure the firm’s place in an increasingly competitive market by emphasizing a message of fresh, innovative design of lasting quality. Beginning with the firm’s move to new, open offices stripped of hierarchy, a clean, fresh design was introduced, including the firm’s name, website, marketing collateral, ...[more]

Shepley Bulfinch Transforms Residential Life at Wabash College

Monday, 5 December 2016

Renovation and new construction at 184-year-old men’s college increases on-campus housing capacity by 25% Shepley Bulfinch_Wabash College_West Campus_Bitterman

PHOENIX – December 5, 2016 - Shepley Bulfinch, a national architecture firm known for design excellence and innovation with offices in Boston, Houston and Phoenix, announced today the completion of 22,500 SF of renovations to Martindale Hall and 49,200 SF of new construction on the Residential Life District at Wabash College in Crawfordsville, Indiana. The six new buildings and 136 new beds have increased housing capacity on campus by 25% and the renovated residence hall has transformed student life ...[more]