Tuesday, 22 September 2015
Jennifer Donham Wells has been named to the newly created position of Vice President, Brand Strategy at Shepley Bulfinch.
“Shepley Bulfinch is a seasoned, ambitious design firm,” she said. “The consistency and high quality of our design work has never been more important, particularly for teams working across multiple offices.”
The national design firm has seen significant growth in recent years, opening its third office in Houston earlier this year and expanding its geographic reach to take on a wider range of projects and clients.
Jennifer comes to Shepley Bulfinch ...[more]
Tuesday, 14 February 2012
I recently picked up on something while reading Steven Levy’s interview with Amazon CEO Jeff Bezos in Wired magazine. In response to a question about how to make Blue Origin (his space travel venture) succeed, Bezos said simply: “Maintain a firm grasp of the obvious at all times.”
Capturing the essence of a brand, a story, or an organization is the ultimate communications design challenge. It’s the proverbial truffle of successful identities: uncovering it usually takes some digging, but the rewards are worth it.
Giving the Harvard i-lab a graphic identity had to ...[more]
Thursday, 28 July 2011
Sometimes the most sustainable strategies in higher education are hidden in plain view. That’s Annie Newman’s point in her article “Do more, build less,” which appears as an online exclusive in the July 2011 issue of University Business magazine.
In the article, Annie discusses the ways that institutions can reduce capital costs and environmental impact through wise space use, and the strategies for managing existing space efficiently.
As the leader of Shepley Bulfinch’s planning practice, Annie has conducted space utilization studies for campus across the US and has presented and blogged on the ...[more]
Tuesday, 13 November 2012
Print magazine has selected the graphic design of the Harvard Innovation Lab as a winner in the 2012 Regional Design Annual, which has just been published. The design was the work of Shepley graphic designers Dan Vlahos and Erin Deeley.
The ‘Hi’ design establishes a distinctive identity and conveys a sense of welcome for the i-lab on Harvard’s Allston, Massachusetts, campus. In telling the story of the impact of the design, Shepley Bulfinch senior creative Dan Vlahos said, “Months after the building opened I got an email ...[more]
Friday, 18 July 2008
What’s old IS new again: that was the message when Shepley Bulfinch – one of the oldest architecture firms in the US – was cited as “Notable” in the 2008 Rebrand 100 Global Awards. ReBrand 100® recognizes the world’s most effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals.
Shepley undertook its rebrand as part of a strategy to ensure the firm’s place in an increasingly competitive market by emphasizing a message of fresh, innovative design of lasting quality. Beginning with the firm’s move to new, open offices stripped of hierarchy, a clean, fresh design was introduced, including the firm’s name, website, marketing collateral, ...[more]
Monday, 5 December 2016
Renovation and new construction at 184-year-old men’s college increases on-campus housing capacity by 25%
PHOENIX – December 5, 2016 - Shepley Bulfinch, a national architecture firm known for design excellence and innovation with offices in Boston, Houston and Phoenix, announced today the completion of 22,500 SF of renovations to Martindale Hall and 49,200 SF of new construction on the Residential Life District at Wabash College in Crawfordsville, Indiana. The six new buildings and 136 new beds have increased housing capacity on campus by 25% and the renovated residence hall has transformed student life ...[more]
Monday, 14 November 2016
Specialized consulting studio focuses on change management for healthcare organizations
BOSTON – November 14, 2016 - Shepley Bulfinch, a national architecture firm known for design excellence and innovation with offices in Boston, Houston and Phoenix, announced today that it has launched Lens, a consulting studio focused on helping healthcare organizations develop new business strategies by reinventing three critical elements of the experience: the way people interact, the services delivered, and the systems that support care delivery. Lens will be led by Principal Strategist Lauren Janney, EDAC, who has spent the past decade dedicated to improving ...[more]