Welcome

A A  

 

Posts » affinity mapping

Affinity mapping: harnessing the wisdom of the crowd

Thursday, 31 March 2011

Last July we held a large-scale affinity mapping charrette as a way of gathering data about people’s day-to-day tasks and responsibilities. The affinity map proved to be a very effective tool for aggregating the collective wisdom of the crowd.

Collective intelligence in the digital realm is an idea that’s gained more traction in the past couple of years. Think of the crowdsourcing used to build the Linux operating system or Google’s search algorithms. What makes affinity mapping unique is its use as an analog tool to document collective intelligence. Even better, it creates a physical representation of the group’s collective thinking: the Post-It diagram.

The process of creating that physical artifact ...[more]