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Design notes: the 2011 Fellowship Poster

Friday, 28 January 2011

How do you match the resounding success of our 2010 Fellowship Poster, designed by Experimental Jetset? By inviting Michael Bierut of Pentagram to design the 2011 poster.

I’d like to share some insights about the design process, strategy, and design thinking behind the poster itself. Our design brief to Michael was essentially to match the quality of the candidates we’re seeking as this year’s Fellow: someone who combines a high-level and perhaps rare combination of extraordinary design talent, creativity, passion, intuition, appetite and ability.

This year we asked applicants to “convey an encounter with a building, fictional or realized” within an 8×8″ frame. I hone in on this gesture because it represents a small but palpable measure that illustrates our appetite for designers who can quickly and responsively seek open-ended, abstract, ill-defined and multi-faceted challenges. It goes without saying these qualities are hugely valued here.


One Response to “Design notes: the 2011 Fellowship Poster”

  1. Tweets that mention inside.shepleybulfinch | Design notes: the 2011 Fellowship Poster -- Says:

    [...] This post was mentioned on Twitter by Pentagram Design, Ty Paulhus, Designers & Books, Lynne Door, studio murmur and others. studio murmur said: RT @ShepleyBulfinch: Pentagram's Michael Bierut designs a new poster for 2011 Shepley Bulfinch Summer Design Fellowship [...]